[Chinese shoes Network - brand observation] Nike to sell Umbro year after Chinese agents is not better than the days of the original Umbro: Umbro brand at the time of the contract is about to expire, while they suffered Nike without compensation, but not on the butt Yikangnisi embarrassment; on the one hand they are facing the loss of Umbro core brand values, the plight of the store huge loss. Dealer continued loss Qingdao grand Sporting Goods Co., Ltd. (hereinafter referred to as "Qingdao Shanda") is Umbro agent in Qingdao from 1999 has been done now. The company responsible for the "First Financial Daily" cheap jordans online said, then, when Nike bought Umbro, before a brand is some compensation for the agents, but now, after the sale of Umbro, Nike, the agent did not divide Wen compensation. In particular brand over Fangyi Kang Nice (Chinese side) up to now has not started docking, agents are unable to contact them, which leads to agents facing contract expires without authorization and out of embarrassment. "There are more than 1000 million inventory no way to ship, the mall has no new products, no path." The official said, compared to some dealers invested several million dollars, and some put on millions of dollars in loss Cheap air jordan 12 for sale online free shipping es Qingdao grand business is relatively small, only a loss on store decoration and props. But for Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (referred to as "Unicorn Culture") on this ???? treasure in North China's largest dealers, the loss can be described as huge. Information AstraZeneca culture provided to reporters show, in 2011, the newly opened cultural Unicorn, reloading shop 6, 2012 early and reload three stores, has invested more than 130 million renovation costs, and purchased more than 24 million yuan of goods Umbro. 2012, AstraZeneca cultural cumulative Umbro Total operating expe Cheap air jordan 12 taxi for sale online free shipping nses 7,080,000 yuan. AstraZeneca cultural shop is still continuing losses in stock products sales average only 4 to 5 fold, the monthly loss of about 40 million, in addition, Umbro logo stock amounted to 17.9994 million yuan in the slow-moving state. Nike told reporters that the Chinese side, Umbro, Nike sales in China June 6, 2012 has notified all distributors to sell matters in writing. Meanwhile, Umbro China began in July 2012 to assist the auto business process subsequent issues. However, Wang Jun, general manager of AstraZeneca Culture, told reporters that although aspects of Nike received a written cheap jordans for sale notice, but notice came very suddenly, when the two sides came into contact in 2011, whether it is to communicate to the customer or in orders at Nike repeatedly Dealer description Umbro future good development prospects and strong support for Nike ...... These are the prospects for Umbro brand it is confident that increasing investment. I did not expect to cooperate only less than a year, Nike will sell Umbro, Umbro China's R & D team has been disbanded. Core Value Loss Qingdao grand official told reporters: "The reason is so passive, put it plainly, or we do not have a say in the face of multinational com Retro jordans for sale panies, we can not determine their own brand of the future, who can resell and resell. They eventually by the final say. " And Wang is more worried about is the core value of Umbro's already after the loss of resale prospects in the doldrums, the company is difficult to receive a substantial return on investment. "in a few years to take over Umbro, Nike almost & quot; drain & quot; the Umbro all commercial value." An industry source told reporters that the late Umbro to Nike, the brand value has not big, after Nike did not put too much focus on the brand. There are many analysts say, Umbro resale after thr Cheap air jordans for sale ee or four lines for the Chinese market, its brand foundation is more suitable for a pioneer. However, the Chinese dozen ???? treasure dealers, the more desirable to recoup their losses as soon as possible. Unicorn Chinese culture to Nike's lawyer's letter on the show, we hope to be reasonable compensation for Nike to be reasonable returns, as well as loss caused to AstraZeneca AstraZeneca existing Shanghai Umbro goods. In fact, and Adidas brand and balanced investment strategy is different, Nike's marketing strategy is to insist on brand preference to invest, in the promotion of sub-brands, it must also gi cheap jordan shoes for men ve priority brands, Nike focus on consolidating its core brands, excluding those that may compete with the main brand of the brand, for investors, its own brand more valuable. Whether clover Adidas, Reebok or Y-3, etc., are relatively independent of the promotion program. In addition to Umbro, Cole Haan and Converse is Nike's two key brands. Last year, Nike will already have 24 years of Cole Haan peeling, in addition to their own reasons other than Nike, Cole Haan mainly because peel Cole Haan partial casual style, and Nike, there are major strategic areas of conflict, of course, Nike also took Cole Haan's cheap foamposites main resource. 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